Transformative or transformational? Culture and sustainable development

What role do cultural organizations – from media companies to museums and theaters – play in relation to the idea of cultivating sustainability? The lecture not only provides conceptual foundations and examples that answer these questions, but also outlines a new model to differentiate between transformative and transformational cultivation processes. The thesis: transformative are changes outside an organization and accordingly all (communication) processes that relate to or deal with transformation; transformational are deeper changes in the organization, organizational culture and behaviour.
Accordingly, cultural work is redefined as defining what sustainability actually is – and cultural institutions bear a special responsibility for this.

Franzisca Weder is a university professor and head of the Institute for Communication Management and Media at WU Vienna. She researches, teaches and writes on the topics of organizational communication, public relations, sustainability communication and CSR. Previously, she worked as an Associate Professor at the University of Queensland (Brisbane, Australia) and at the University of Klagenfurt (Institute for Media and Communication Studies, Austria) and was a visiting professor at the University of Alabama (USA), University of Eichstätt-Ingolstadt (GER), University of Waikato (NZ), RMIT (Melbourne, AUS) and the University of Ilmenau (GER).

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The event is part of the series „eARTh: Klima, Kunst, Kultur“.